Spain's leading eco-friendly e-commerce platform.

The primary objective and challenge at Planeta Huerto involved comprehensive development and design work, as the entire site architecture needed to be migrated to a different, more advanced system. This transition entailed moving away from a PHP and Twig-based website to one utilizing Vue with Nuxt and Vue Storefront. As part of this transformative process, my role spanned full-stack development and UX/UI design, aiming to enhance both the functional and aesthetic aspects of the platform. A critical facet of this challenge was the redesign of all site pages and the introduction of new functionalities, such as an advanced user profile and a revamped search engine, to elevate the overall user experience.

To ensure the effectiveness of the redesigns and new features, the strategy included leveraging Google Analytics and Google Optimize for A/B testing. Given Planeta Huerto's substantial user base, it was feasible to directly measure the impact of design changes on revenue—a vital indicator for any e-commerce business. This data-driven approach enabled an empirical assessment of how modifications influenced user behavior and sales, facilitating iterative improvements. The focus was on aligning design and development efforts with user preferences and business objectives, ensuring an optimal blend of functionality, aesthetics, and performance.

The redevelopment of Planeta Huerto was characterized by the introduction of a modern, efficient system built with Vue, Nuxt, and Vue Storefront, significantly enhancing site performance and user experience. Alongside the technical overhaul, a major innovation was the creation of a design system and a new mailing template system, neither of which had previously existed. The design system established a cohesive visual and functional framework across the platform, promoting consistency and facilitating faster, more efficient design and development processes. The new mailing template system allowed for more engaging and effective communication with customers, supporting marketing efforts and enhancing customer relationship management. Through these strategic improvements, Planeta Huerto not only advanced its platform's usability and appeal but also reinforced its leadership in the sustainable e-commerce sector, meeting the contemporary needs of its user base with a refined, user-friendly online shopping environment.